Blog

AI and sales in real estate

Practical guides for agencies: phones, follow-up, viewings and AI.

6 October 2026·8 min read

AI voice agent setup checklist for estate agencies

From your listings to the introduction line, from calendars to transfer numbers: everything to prepare before your voice agent goes live, in one list.

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Compliance

24 September 2026·8 min read

Reactivating an old contact list without breaking privacy rules

Years of past enquiries can be an agency's cheapest source of new business, but only with the right permissions. A framework for running a reactivation campaign that is lawful and respectful.

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Listings

15 September 2026·7 min read

A valuation appointment flow that wins seller instructions

“What's my home worth?” is the first step towards a new instruction. How to turn a seller's phone call into a valuation appointment, without quoting a figure over the phone.

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Lead management

1 September 2026·7 min read

Responding to Meta leads within five minutes: a speed-to-lead playbook

Someone who fills in your form is interested right now; a few hours later they may have moved on. A practical guide to making fast follow-up on ad leads systematic rather than heroic.

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18 August 2026·7 min read

What an AI voice agent can and can't do for an estate agency

A voice agent doesn't replace your negotiators; it takes over the first answer. An honest look at what it does well, where it should stop, and why those limits protect your agency.

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Operations

4 August 2026·7 min read

The hidden cost of missed calls in real estate, and how to measure it

An unanswered phone never shows up on an invoice, but you still pay for it in lost listings and fees. A step-by-step method for putting a number on missed calls using your own agency's data.

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