Term

Listing

A single property an agency is marketing for sale or rent; together they make up the agency's portfolio.

A listing is the marketing of a specific property for sale or to let: price, size, bedrooms, location, photos and features. The portfolio, or stock, is the full set of an agency's listings.

In Squaremeters AI, the listing data is loaded into the assistant during setup; the assistant searches it against the caller's criteria and describes suitable properties.

Why it matters for agencies

Listings are what an agency sells. An accurate, up-to-date list lets both agents and AI give correct information.

Example

A caller wants a one-bed rental under a set budget. The assistant finds two matching listings, describes them briefly and sends the links by WhatsApp.

Related pageListing knowledge baseThe agent knows your listings and suggests the right one

Related terms

Exclusive listing (sole agency)An agreement where the owner gives a single agency the right to market the property for a set period.Knowledge baseThe office information, FAQs and listing data that the AI draws on when answering.Property valuationEstimating a property's market value from its location, features and comparable sales.

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