A workspace that does everything, or an agent that finishes the call?
Bitrix24 brings CRM, tasks, projects, internal chat and telephony under one roof. Squaremeters AI focuses on one job: answer your agency's calls with an AI voice agent, book the viewing and log the outcome in the CRM.
Squaremeters AI
Voice agent- 14:20Answered on the first ring
- 14:21Buyer · 3-bed · gated site
- 14:22Listing link sent on WhatsApp
- 14:23Viewing Sat 11:00 in the diary
- 14:23CRM: contact + deal + task
Bitrix24
Typical outcome- 14:20Lead record created
- 14:21Phone rang, agent at a viewing
- 14:21Task: "Call back"
- 16:05Qualification notes to type up
A big toolkit doesn't always mean speed on a busy day
Bitrix24's breadth is its strength. In an estate agency's daily rhythm, simplicity matters.
Someone still has to answer
Built-in telephony records and routes calls, but if negotiators are out on viewings and nobody qualifies the caller, the applicant waits.
Setup is on you
Robots, workflows and custom fields are flexible, but designing property scenarios, training the team and keeping them current is your job.
Teams don't use every module
Negotiators usually need a clean contact record and today's tasks. That can get lost in a multi-module screen.
Squaremeters AI vs Bitrix24
| Squaremeters AI | Bitrix24 | |
|---|---|---|
| Focus | Real estate teams | All-in-one workspace (general) |
| Time to answer | First ring | Your team answers |
| Hours | 24/7 | Your team's hours |
| AI voice agent | Via add-ons / integrations | |
| WhatsApp / Instagram replies | Via open channels and connectors | |
| Books into your calendar | Calendar tools, entered by staff | |
| Call logged in CRM | Logged via telephony; staff qualify | |
| Follow-up automations | Robots and workflows; you build them | |
| Cost model | Monthly flat + volume | Free plan + tiered packages |
| Contract | Monthly | Varies by plan |
Based on publicly available, general information; features and prices change over time.
The call comes in, the agent answers, the job ends in the CRM
The Squaremeters voice agent picks up on the first ring, sorts buyers, sellers and tenants, asks about budget and area, searches your listings and books the slot. The record, tags, pipeline stage and summary are created automatically.
- Nothing left for negotiators to type up
- Warm transfer to a negotiator on hot leads
- Conversation AI uses the same knowledge on written channels
Negotiators open the record, read the summary, get on with it
Squaremeters doesn't try to be an intranet or project tool. Negotiators see what matters: the client's requirement, area, budget, the last call summary and the next step.
- Notes, tags and call history on every contact
- Calls, WhatsApp, Instagram and email in one inbox
- Ready-made property scenarios set up by our team
Where Bitrix24 is strong
Bitrix24 makes sense for plenty of businesses. Credit where it's due.
Lots of work under one roof
Alongside CRM you get tasks and projects, internal chat, video calls, documents and website tools on the same platform.
Free to start
You can begin on a free plan and move up as the team grows.
Flexibility and hosting options
Robots and workflows can model very different processes, and there's an option to self-host as well as cloud.
Where to start
If you use Bitrix24 for internal communication and projects, it can make sense to point Squaremeters at the client side: forward inbound calls to the voice agent and keep contacts and the pipeline in Squaremeters. If data needs to flow between them, we plan webhook/API options together during setup. Your contacts are imported, your listings loaded into the agent, and everything is tested with you before go-live.
Frequently asked questions
Bitrix24 has telephony too. What's different?
Telephony records and routes calls, but a person still answers. With Squaremeters, an AI voice agent answers, talks, searches listings, books the viewing and logs the outcome.
Can I keep Bitrix24 for internal comms?
Yes. Squaremeters isn't an intranet or project tool; it focuses on the client side. If data needs to move between the two, we look at webhook/API options during setup.
Who builds the automations?
Our team. Property scenarios such as viewing confirmations, follow-ups, reminders and negotiator tasks come ready at setup.
How should I compare cost?
Bitrix24 pricing depends on package and users, so check their site for current figures. Squaremeters is a monthly flat fee plus contact volume, with no long-term commitment.
More comparisons
Hear the difference on a live call.
Listen to the agent handle your agency's scenario, then decide.
- A live demo call
- A scenario built for your agency
- A tailored quote