A CRM that collects messages, or an agent that answers the phone?
Kommo is a popular sales CRM that brings WhatsApp and Instagram conversations into one place. Squaremeters AI starts earlier in the process: an AI voice agent picks up property calls on the first ring, qualifies the caller, books the viewing and wraps it up in the CRM.
Squaremeters AI
Voice agent- 14:20Answered on the first ring
- 14:21Buyer · 3-bed · gated site
- 14:22Listing link sent on WhatsApp
- 14:23Viewing Sat 11:00 in the diary
- 14:23CRM: contact + deal + task
Kommo
Typical outcome- 14:20WhatsApp message in the inbox
- 14:21Phone rang, agent at a viewing
- 14:21Task: "Call back"
- 16:05Qualification notes to type up
In property, the hottest leads still pick up the phone
A good CRM organises records. It doesn't decide who answers the call.
A CRM can't answer calls
Applicants who spot a listing ring rather than message. If the negotiator is on a viewing, the call is missed and all the CRM shows is a missed-call entry.
Automation is your job
Bot and automation builders are powerful, but designing, testing and maintaining the flows falls to you or a partner.
Not built for property
In a cross-industry CRM you set up buyer/seller/tenant, area, bedrooms and valuation stages yourself.
Squaremeters AI vs Kommo
| Squaremeters AI | Kommo | |
|---|---|---|
| Focus | Real estate teams | Messaging-first sales CRM |
| Time to answer | First ring | Your team answers |
| Hours | 24/7 | Your team's hours |
| AI voice agent | Via add-ons / integrations | |
| WhatsApp / Instagram replies | ||
| Books into your calendar | Via integrations | |
| Call logged in CRM | Depends on telephony integration | |
| Follow-up automations | Salesbot; built by you or a partner | |
| Cost model | Monthly flat + volume | Per user, varies by plan |
| Contract | Monthly | Varies by plan |
Based on publicly available, general information; features and prices change over time.
The agent talks. The CRM record writes itself.
In Squaremeters the CRM is the foundation, not the headline. When a call comes in, the voice agent answers, works out what the caller needs, searches your listings and books a slot. When the call ends, the contact, tags, pipeline stage and summary are already there.
- Calls, WhatsApp, Instagram and web chat in one inbox
- Voice agent and Conversation AI share the same listing knowledge
- Hot leads trigger a task or a warm transfer to a negotiator
If you reply to WhatsApp in seconds, don't let the phone ring out
Fast message replies are great, but callers don't wait. The agent answers 24/7, sends the listing link on WhatsApp mid-call and fires off the viewing confirmation automatically.
- First ring, including out of hours
- Natural English and Turkish
- WhatsApp confirmation and reminder after booking
Live call
Sara · AI agent
- Seller · 3-bed flat
- Valuation · Thu 2:00 pm
- Saved to CRM
Where Kommo is strong
Kommo is a solid choice for many sales teams. Credit where it's due.
Messaging-native inbox
Bringing WhatsApp, Instagram, Messenger and Telegram into one screen is where Kommo started, and it's mature at it.
Simple, visual pipeline
A drag-and-drop pipeline and clean interface mean teams pick it up quickly.
Broad integration marketplace
Connects to telephony, forms, accounting and more through add-ons, and works across many industries.
Where to start
If you're happy with Kommo you don't have to rip it out overnight, though running two CRMs side by side gets tiring. A practical route: forward inbound calls to the Squaremeters voice agent first and watch the results for a few weeks. Once you see the value, we import your contacts and pipeline stages during setup and connect WhatsApp and Instagram to the shared inbox. If you need data passed via webhook/API, we plan that together during setup.
Frequently asked questions
Can I keep Kommo and just add the voice agent?
The agent is designed to finish the job in its own CRM: contact, opportunity, appointment and task are created there. If you need data sent to another system, we look at webhook/API options together during setup.
Kommo has bots too. What's the difference?
Chatbots are good at text. Squaremeters is built around a voice agent that answers the phone, talks to the caller, searches your listings and books the viewing. For written channels, Conversation AI uses the same knowledge.
Do I have to build the automations?
No. Our team sets up property scenarios such as viewing confirmations, follow-ups, reminders and negotiator tasks during onboarding.
Can I move my contacts across?
Yes. Your contacts and stages are imported during setup, with custom fields arranged for property.
How do prices compare?
Competitor pricing varies by plan and seat count, so check their site for current figures. Squaremeters is a monthly flat fee plus contact volume; see the pricing page for details.
More comparisons
Hear the difference on a live call.
Listen to the agent handle your agency's scenario, then decide.
- A live demo call
- A scenario built for your agency
- A tailored quote