Skip the platform customisation. Start with an agent built for property.
HubSpot is one of the best-known platforms for marketing, sales and reporting. Squaremeters AI does a narrower job: answer your agency's calls with an AI voice agent, book the viewing and finish the work in a CRM already set up for real estate.
Squaremeters AI
Voice agent- 14:20Answered on the first ring
- 14:21Buyer · 3-bed · gated site
- 14:22Listing link sent on WhatsApp
- 14:23Viewing Sat 11:00 in the diary
- 14:23CRM: contact + deal + task
HubSpot
Typical outcome- 14:20Contact record created
- 14:21Phone rang, agent at a viewing
- 14:21Task: "Call back"
- 16:05Qualification notes to type up
A general platform won't pick up your agency's phone
HubSpot's strength is its breadth. For an estate agency, that breadth can become overhead.
Calls still depend on people
The CRM logs and reminds, but nobody answers while the negotiator is on a viewing. The missed call just sits there as a task.
Customising takes time
Buyer, seller and tenant flows, valuation appointments and listing matching become a separate project on a general-purpose platform.
Plans and add-ons
Keeping track of which feature sits in which plan, and which integration you need, is hard work for a small agency.
Squaremeters AI vs HubSpot
| Squaremeters AI | HubSpot | |
|---|---|---|
| Focus | Real estate teams | Marketing + sales platform (general) |
| Time to answer | First ring | Your team answers |
| Hours | 24/7 | Your team's hours |
| AI voice agent | Via ecosystem / integrations | |
| WhatsApp / Instagram replies | Varies by plan and integration | |
| Books into your calendar | Meeting links, client picks a slot | |
| Call logged in CRM | Logs it; your team makes the call | |
| Follow-up automations | Powerful workflows, plan-dependent | |
| Cost model | Monthly flat + volume | Free tier + plan / seat based |
| Contract | Monthly | Varies by plan |
Based on publicly available, general information; features and prices change over time.
The agent talks first. The CRM records second.
Squaremeters flips the order. When a call comes in, the voice agent answers, works out whether it's a buyer or seller, asks about budget and area, searches your listings and books the slot. The CRM is where that work lands.
- Contact, custom fields, tags and pipeline stage filled in automatically
- Call summary and recording on the record
- Tasks for negotiators on hot leads and new bookings
Your pipeline speaks property from day one
New enquiry, qualified, booked, viewing/valuation, offer, completed. Stages, fields and follow-up scenarios come ready for an agency; our team sets them up and tests them with you.
- Automations based on ready-made property scenarios
- Your listings loaded into the agent
- Dedicated onboarding specialist, no long-term contract
Ben T.
Tenant · 1-bed
Amy A.
Buyer · plot
Sarah H.
Buyer · 3-bed
Tom Y.
Seller · valuation
Kate K.
Buyer · 2-bed
Where HubSpot is strong
For some agencies, HubSpot may be the better call.
Depth in marketing
Email marketing, landing pages, content and campaign management are among HubSpot's strongest areas.
Reporting and scale
Plenty of options for large teams, multi-branch groups and detailed reporting.
A huge ecosystem
A large app marketplace, training content and partner network mean it connects to almost anything, and there's a free tier to start.
Where to start
If you're a larger team running marketing in HubSpot, it may make sense to change only the phone side: forward inbound calls to the voice agent, watch the results and, if data needs to flow across, plan webhook/API options with us during setup. If your main goal is to stop missing calls and simplify property follow-up, we move your contacts and stages into Squaremeters during setup so the office works from one screen.
Frequently asked questions
Doesn't HubSpot have AI features?
It does, and they keep evolving; check HubSpot's site for the current scope. The difference with Squaremeters is that a voice agent answering your agency's phone, searching listings and booking viewings sits at the centre of the product.
Can I keep HubSpot for marketing and use Squaremeters for calls?
Yes. The agent finishes the job in its own CRM; if you need data sent elsewhere, we look at webhook/API options with you during setup.
How long does switching take?
We don't promise a timeframe; it depends on the size of your listings, scenarios and data. Our team handles setup and tests with you before go-live.
How should I compare pricing?
HubSpot pricing varies by plan, hub and seats, so check their site for current figures. Squaremeters is a monthly flat fee plus contact volume, billed month to month.
More comparisons
Hear the difference on a live call.
Listen to the agent handle your agency's scenario, then decide.
- A live demo call
- A scenario built for your agency
- A tailored quote