Term

Missed call

An inbound call that goes unanswered and often isn't recorded anywhere.

A missed call rings out, hits a busy line or goes to voicemail. In agencies, it typically happens when the agent is out, on another call or the office is closed.

Its real impact depends on how quickly it's returned and whether the caller reached another agency in the meantime. Until it's measured, the cost stays invisible.

Why it matters for agencies

When a seller or a hot buyer's call is missed, what's lost may not be a phone call but a listing or a sale.

Example

An agent is at a completion when a landowner calls; nobody answers. By the time the call is returned that evening, the landowner has booked a valuation elsewhere. A missed-call calculator helps you estimate losses like this using your own numbers.

Related pageMissed callsAn unanswered call shouldn't become a lost client

Related terms

After hoursEvenings, nights, weekends and holidays when the office is closed.AI voice agentSoftware that answers the phone in natural speech, understands what the caller needs and lines up the next step.Follow-upPlanned re-contact with a client after the first conversation.Speed-to-leadThe principle, and the metric, of how quickly a new enquiry receives its first contact.

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