Round-robin assigns new enquiries to agents in rotation. More advanced rules also take area, language, property type or availability into account.
In Squaremeters AI, the automation that routes each lead to the right agent is configured by our team during setup, following your agency's rules.
Why it matters for agencies
When it's unclear who owns a lead, everyone assumes someone else has called. A clear routing rule delivers both speed and fairness.
Example
Agency rule: English-speaking buyers go to the international desk, land enquiries go to the land specialist, everyone else rotates. Each new lead creates a task for the assigned agent.
Related terms
LeadA person who has shown interest in a listing, development or service and whose contact details you hold.Sales pipelineThe visual flow showing which stage each opportunity has reached, from new enquiry to completion.Speed-to-leadThe principle, and the metric, of how quickly a new enquiry receives its first contact.
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